Valin & Casting

  1. We are a leading casting agency in Stockholm.
  2. We specialize in street casting.
  3. We have a casting database with thousands of actors – both professionals and amateurs – models and extras.
  4. Over the years we've done casting for both featured films and advertising.

What is Casting?

Casting is not auditioning; it's not searching for undiscovered talent or evaluating an actor's ability or performance. Casting is putting a face to an abstract thought; filling in the blanks of an unclear description; transforming a flavor, idea or notion into a character. Good casting is not unusual features or quirky characters, nor is it the unexpected choice. Good casting goes unnoticed; good casting doesn't contaminate an idea — it transfers it effortlessly.

A modern family company

Valin & Casting plays a leading role in the Nordic advertising and film industry. With its base in the heart of Stockholm, the agency provides a wide range of clients with memorable casting services for shocking, silly and soulful productions — from cult music videos to high production value advertising for the world's most revered brands. Valin & Casting is a family company, run by sisters Micaela and AlexandraMore

Micaela Valin

Micaela Valin is an acclaimed casting director. She has worked on large-scale feature film productions, cultural and artistic projects and advertising — both domestic and international. Her casting process relies on her enthusiasm for exploring new possibilities, challenging the untried, and the urge to find new characters.

Alexandra Valin

Alexandra Valin's casting expertise stems from her years of working with film and televison production — both as a producer and appreciated director. This grab bag of production knowledge gives her an unique positing as a casting director — knowing all the ins and outs of the production chain.

  • Project
  • Client
  • Year
  • Category
  • Coop
  • Newland
  • 2016
  • Commercial
Intersport

Dear Meat

Dear Meat, There’s something I’ve been wanting to tell you. I’m sure you’ve noticed I’ve been distant. And I can’t pretend anymore. I’m seeing Carrot. Love, Valin & Casting with Coop and Casper Balslev

  • IKEA
  • Newland
  • 2016
  • Commercial

Come dream with us!

IKEA and Newland, with director Gustav Johansson, sent Valin & Casting out to find a dreamy cast and give Swedish author Sigge Eklund, actress Alexandra Rapaport and rapper Silvana Imam some sweet, sweet dreams.

  • Intersport
  • B-Reel
  • 2016
  • Commercial
Intersport

Sport to the people

Intersport, B-Reel’s directors Agnes-Lo Åkerlind and Magnus Härdner, together with Valin & Casting, are reminding the world to keep moving, never stop, no matter the obstacle.

  • Tre
  • B-Reel
  • 2015
  • Commercial
Tre

Happy holidays!

Director Mikael Marciman and B-Reel asked Valin & Casting to bring together real life families and help spread the word there’s more than one way to celebrate the December holidays. Have a Merry Christmas, Chanukah, Diwali and Yalda too!

  • Unionen
  • Standart
  • 2015
  • Commercial
Unionen

Flex!

Valin & Casting hope to be half the woman "Ann-Marie" is when we retire. Until then, you'll find us at the gym searching for the muscles for your next commercial!

  • Sveriges Radio
  • Indio Films
  • 2015
  • Commercial
Sveriges Radio

Defining moments

For 90 years, Sveriges Radio has served the people of Sweden at the defining moments in culture, inspiring generations of artists. Valin & Casting and Indio Films were honored to take part in the celebration of SRs 90th anniversary.

  • Unionen
  • Standart
  • 2015
  • Commercial
Unionen

Defining moments

When Johan Kling, Standart and Valin & Casting join forces, nothing can stop us. And nothing can stop a union of everyday superheores, fighting for their rights in the workplace.

  • Bredbandsbolaget
  • Acne
  • 2015
  • Commercial
Bredbandsbolaget

Defining moments

Bredbandsbolaget has something for everybody. Just like Valin & Casting! In conjunction with Acne and director Jesper Hiro.

  • Director
  • Jesper Hiro
  • Production
  • Standart
  • Svenska Medaljlotteriet
  • B-Reel
  • 2015
  • Commercial
Svenska Medaljlotteriet

Everyone’s got a dream

Captured by critically acclaimed director Mikael Marcimain, Valin & Casting teamed up with Svenska Medaljlotteriet and B-Reel to remind our future champions that to become Kalla and Sjöström it takes the courage to fail and the grit and guts to get up and conquer our dreams.

  • Telia
  • Folke Film
  • 2014
  • Commercial
Telia

Same same, but different

You want it, you got it. Telia has the plan for you – whoever you are! Brought to you by Folke Film, director Johan Tappert and yours truly.

  • Synsam
  • B-Reel
  • 2014
  • Commercial

Classics in a new way

Together with B-Reel and Johan Perjus, we brought new life in to classic songs like “Diggi-Loo Diggi-Ley” and “Ooa hela natten” with beautiful smiles and beautiful films for Synsam.

  • Yummifrutti
  • ACNE Production
  • 2014
  • Commercial

Yummifrutti by Risifrutti

It's yummy. It's fruity. It's Yummifrutti, in a lovely combination of Valin & Casting, director Henrik Sundgren and Acne.

  • ABBA
  • Standart
  • 2014
  • Commercial

For ABBA (not the band)

Celebrating Swedish tradition, Valin & Casting and director Johan Kling remind the world that it doesn't have to be midsummer to eat sill. Or Christmas. Or Easter.

  • Svenska Spel
  • DDB Film
  • 2014
  • Commercial
Svenska Spel

You can do almost everything

Who cares what you can't do when your under 18. Here's a list of what you CAN do! Have fun and best wishes from Valin & Casting, Sebastian Reed and DDB Films.

  • Motion Maxx
  • B-Reel
  • 2014
  • Commercial
Motion Maxx

Roar like a tiger

Pimp your ride with another X. It's the inside that matters. Directed by Tom Malmros at B-Reel, casting by Valin & Casting.

  • IKEA
  • Camp David
  • 2014
  • Commercial
IKEA

Your past comes out of the closet

Journey through your past of pastel, wide shoulders and Karate Kid as Valin & Casting, Sebastian Reed and IKEA help you clean out your closet.

  • Betsson
  • Social Club
  • 2014
  • Commercial

Anything can happen

No matter where you are, Bettson’s ready to make life a whole lot classier.

  • Beats
  • CRISP London
  • 2014
  • Commercial
Beats

Ain’t nutting but a G thang

Valin & Casting helped achieve this latest Beats spot with Fredrik ‘Freddie’ Ljungberg featuring music from Lady Gaga & R Kelly.

  • Production
  • CRISP London
  • Tre
  • Standart
  • 2013
  • Commercial
Tre

Jingle All the Way

It was the night before Christmas, and the three crooks were out. Looking for trouble, as they scoured about. They needed a purpose, they needed a place. Luckily Valin & Casting shone a light on their face.

  • Director
  • Rane Tiukkanen
  • Production
  • Standart
  • TiVo
  • Flodell Film
  • 2013
  • Commercial
TiVo

More good TV

Together with Flodell Film and director Owen Harris, Valin & Casting contributed to this eclectic cast of characters for Com Hem TiVo's newest campaign promising that while we're out there living our lives to the fullest, they'll be waiting for us at home with the stories we want to see.

  • Electrolux
  • DDB Film
  • 2013
  • Commercial
Electrolux

Like a pro

Alongside DDB, Valin & Casting showcased Electrolux's newest kitchen appliances that allow you to handle yourself in front of the harshest judges on the gameshow circuit.

  • Director
  • Sebastian Hedin
  • Production
  • DDB Film
  • Krigsduvor
  • Zanyar Adami
  • 2013
  • Short film
Krigsduvor

A tale of mother and daughter

We are proud to be apart of Zanyar Adami's semi-biographical short film. Krigsduvor tells the heartbreaking tale of a mother and daughter torn apart in the war ravaged Kurdistan and their struggle to remain together across thousands of miles in their hopes to be reunited.

  • Director
  • Zanyar Adami
  • Production
  • Sveriges Television & Dagsljus
  • Tylenol
  • B-Reel
  • 2013
  • Commercial
Tylenol

The doctor recommends

Valin & Casting partnered with B-Reel's acclaimed feature film director Drake Doremus for Tylenol's newest franchise of TCVs to remind the world they're still the No. 1 doctor-recommended brand of pain reliever.

  • Director
  • Drake Doremus
  • Production
  • B-Reel
  • Försvaret
  • DDB Film
  • 2013
  • Commercial

It's too much now

Sweden's department of defense, Försvarsmakten, and DDB Films collaborated to spearhead their new campaign asking swedish citizens to get off the couch and take action.

  • Director
  • Måns Månsson
  • Production
  • DDB Film
  • IKEA
  • Standart
  • 2013
  • Commercial
IKEA

Never-ending possibilities

Standart and Valin & Casting joined together for the first time, along with Stylewar, in bringing the imagination of IKEA into the kitchens of Norway.

  • Directors
  • Martin Sjöström & Stylewar
  • Production
  • Standart
  • Telia
  • DDB
  • 2013
  • Commercial
Telia

Why isn't this not working

No more banging your head on the wall. No more pulling your hair, screaming a long list of where that internet should shove it. With Telia's new broadband campaign, they're here to let you know it's all going to be okay. Behind it all, DDB, director Sebastian Reed and of course, Valin & Casting.

  • ICA
  • Esteban
  • 2013
  • Commercial

A long running classic

Alongside Esteban and director Magnus Rösman, Valin & Casting took part in the long-running beloved soap opera of ICA. We give you Stig as a young stud, Paul going against the grain and hamstering.

  • BI
  • Motion Blur
  • 2013
  • Commercial

Blood and ballet

You don't need to be a doctor to work at a hospital, and you don't need to be a dancer to work at the ballet. But Motion Blur and director Henrik Sander did need Valin & Casting to help them find the perfect cast for BI Business School's new campaign.

  • Action Aid
  • Fabio Films
  • 2012
  • Commercial
Action Aid

Buy a goat

Fabio Films, Hannes Isaksson, and Martin Steinberg brought in Valin & Casting to help spread the word of Action Aid's initiative to deliver gifts of food, water, shelter, education and so much more, to those less fortunate this holiday season.

  • Volvo
  • Bacon
  • 2012
  • Commercial

Rolling in love

To have and to hold, through sickness and in health, through the good times and the bad. Bacon and director Martin de Thurah shines a light on the long lasting and loyal marriage between Sweden and Volvo.

  • Goodyear
  • Blink Production
  • 2012
  • Commercial
Goodyear

Tires of glory

Santa Claus, the abominable snowmen and polar bears, the misconceptions about the north of Sweden are aplenty. But, have you heard the one about how everyone is a first class professional ice skater? Because that one is true. Valin & Casting caught a few natives on camera for Blink Productions icy commercial shoot for Goodyear.

  • C-More
  • B-Reel Films
  • 2012
  • Commercial
C-More

What happened?

B-Reel Films, director Mikael Marcimain, and C-More, Scandinavia's leading premium TV distributor, all share Valin & Casting's passion for film. Together, we set out to let fellow film lovers tell of their favorite moments throughout movie history.

  • Statoil
  • Esteban
  • 2012
  • Commercial
Statoil

Wilde breakfast

Oscar Wilde once said "only dull people are brilliant at breakfast." Wrong, Mr. Wilde. Breakfast is the most important meal, brilliant people know that. Statoil, Sweden's leading gasoline station company, certainly did and together with Esteban Film and director Alexander Brügge, they packaged it for Sweden's early birds in a smart "Frukostpåse".

  • Director
  • Alexander Brügge
  • Production
  • Esteban
  • Happy Homes
  • RBLS
  • 2012
  • Photography
Happy Homes

Dry humor

Watching paint dry is exciting ... wait what? No, it's not, but movies are! So save yourself the boredom and go see a movie with Happy Homes' two free tickets. We found the faces, David Hamp shoot them and RBLS did the production.

  • IKEA
  • Flodell Film
  • 2012
  • Commercial
IKEA i verkligheten

In real life

Knock! Knock! Who's there? Valin & Casting. In production with Flodell Film's talented director Jakob Marky, IKEA wanted to give the world a real picture of Swedish homes without the fresh flowers, porcelain vases, and puffed up couch cushions. You know, how we actually live. The result is a very warm and authentic glimpse into the ongoing lives next door.

  • IKEA
  • Otofilm
  • 2012
  • Commercial
IKEA - Koka med Sven

Nie mówię po polski

Po raz kolejny nasz ulubiony reżyser Tomas wezwał nas do udziału w jednej z jego fantastycznych reklam. Tym razem dla naszych dobrych starych przyjaciół w IKEA, produkcja przez OTO film.

  • NordicBet
  • B-Reel Films
  • 2012
  • Commercial
NordicBet

Straight flush

Put your money where your mouth is and cash on the table with NordicBet, one of Scandinavia's leading online betting sites. Need to find a royal straight flush cast? B-reel films and director Johan Perjus did. And with Valin & Casting the fix is always in.

  • Aday.org
  • Acne Production
  • 2012
  • Commercial
Aday.org

Bring your camera

We couldn't say no to cast for an initiative this inspiring and worldly. We were asked to find a 8-year old girl with the same passion for capturing the world around her, as the awarded photographer Paul Hansen.

  • Lenovo
  • Flodell Film
  • 2012
  • Commercial
Lenovo

Seize The Night

One of the world's leading computer manufacturers, Lenovo, crossed the Great Steppe to send a message to the world – broadcasted directly from Stockholm. Together with our friends at Flodell Film and director Tomas Jonsgården, Valin & Casting was asked to find nearly 500 extras to fill central Stockholm at night, to enjoy a spectacular show of Hollywood proportions.

  • OLW
  • B-Reel Films
  • 2012
  • Commercial
OLW

Fredagsmys!

It's Friday, 4.55pm and your couch is calling your name. Friends, family and OLW make this the best day of the week and B-Reel Films with director Jens Sjögren wanted to shine a light on exactly that, "Fredagsmys". What Valin & Casting did? We found dancers, lumberjacks and hairdressers that knew exactly what we were talking about.

  • Bob Hund
  • Bezfilm
  • 2012
  • Music video
Bob Hund – Det regnar och brinner

Oh Bob.

For the second time this year we had the honor to cast a music video for the legendary Bob Hund. "Det regnar och brinner" is the second single from their new album and for this eclectic video we had to time-travel back to the 1950s and get together some of Stockholms reddest lips, dapperest hairdos and most longing eyes.

  • Directors
  • Behzad Habibnia & Hedvig Jenning
  • Artist
  • Bob Hund
  • Canal Digital
  • Callboy
  • 2012
  • Commercial

Intergalactic planetary.

Mission: find an eclectic crew of Native Americans, aliens, paratroopers, evil twins, war veterans and distraught production assistants. Location: Canal Digitals satellite space-station. Who you gonna call? Valin & Casting of course. We saved the day together with Callboy and director Max Vitali.

  • Bob Hund
  • Bezfilm
  • 2012
  • Music video
Bob Hund - Låter som miljarder

News from Bob Hund

After their breakout success in 1998, Bob Hund became one of Sweden's most well-known indie rock bands. Now 2012, they're back with their new album "Låter som miljarder". Micaela and Alexandra were thrilled when asked to cast the music video for the album's first single, "Låter som milijarder".

  • Directors
  • Behzad Habibnia & Hedvig Jenning
  • Artist
  • Bob Hund