Come dream with us!
IKEA and Newland, with director Gustav Johansson, sent Valin & Casting out to find a dreamy cast and give Swedish author Sigge Eklund, actress Alexandra Rapaport and rapper Silvana Imam some sweet, sweet dreams.
Casting is not auditioning; it's not searching for undiscovered talent or evaluating an actor's ability or performance. Casting is putting a face to an abstract thought; filling in the blanks of an unclear description; transforming a flavor, idea or notion into a character. Good casting is not unusual features or quirky characters, nor is it the unexpected choice. Good casting goes unnoticed; good casting doesn't contaminate an idea — it transfers it effortlessly.
Valin & Casting plays a leading role in the Nordic advertising and film industry. With its base in the heart of Stockholm, the agency provides a wide range of clients with memorable casting services for shocking, silly and soulful productions — from cult music videos to high production value advertising for the world's most revered brands. Valin & Casting is a family company, run by sisters Micaela and AlexandraMore
Micaela Valin is an acclaimed casting director. She has worked on large-scale feature film productions, cultural and artistic projects and advertising — both domestic and international. Her casting process relies on her enthusiasm for exploring new possibilities, challenging the untried, and the urge to find new characters.
Alexandra Valin's casting expertise stems from her years of working with film and televison production — both as a producer and appreciated director. This grab bag of production knowledge gives her an unique positing as a casting director — knowing all the ins and outs of the production chain.
For 90 years, Sveriges Radio has served the people of Sweden at the defining moments in culture, inspiring generations of artists. Valin & Casting and Indio Films were honored to take part in the celebration of SRs 90th anniversary.
Bredbandsbolaget has something for everybody. Just like Valin & Casting! In conjunction with Acne and director Jesper Hiro.
Captured by critically acclaimed director Mikael Marcimain, Valin & Casting teamed up with Svenska Medaljlotteriet and B-Reel to remind our future champions that to become Kalla and Sjöström it takes the courage to fail and the grit and guts to get up and conquer our dreams.
Who cares what you can't do when your under 18. Here's a list of what you CAN do! Have fun and best wishes from Valin & Casting, Sebastian Reed and DDB Films.
It was the night before Christmas, and the three crooks were out. Looking for trouble, as they scoured about. They needed a purpose, they needed a place. Luckily Valin & Casting shone a light on their face.
Together with Flodell Film and director Owen Harris, Valin & Casting contributed to this eclectic cast of characters for Com Hem TiVo's newest campaign promising that while we're out there living our lives to the fullest, they'll be waiting for us at home with the stories we want to see.
Alongside DDB, Valin & Casting showcased Electrolux's newest kitchen appliances that allow you to handle yourself in front of the harshest judges on the gameshow circuit.
We are proud to be apart of Zanyar Adami's semi-biographical short film. Krigsduvor tells the heartbreaking tale of a mother and daughter torn apart in the war ravaged Kurdistan and their struggle to remain together across thousands of miles in their hopes to be reunited.
Valin & Casting partnered with B-Reel's acclaimed feature film director Drake Doremus for Tylenol's newest franchise of TCVs to remind the world they're still the No. 1 doctor-recommended brand of pain reliever.
Standart and Valin & Casting joined together for the first time, along with Stylewar, in bringing the imagination of IKEA into the kitchens of Norway.
No more banging your head on the wall. No more pulling your hair, screaming a long list of where that internet should shove it. With Telia's new broadband campaign, they're here to let you know it's all going to be okay. Behind it all, DDB, director Sebastian Reed and of course, Valin & Casting.
You don't need to be a doctor to work at a hospital, and you don't need to be a dancer to work at the ballet. But Motion Blur and director Henrik Sander did need Valin & Casting to help them find the perfect cast for BI Business School's new campaign.
Fabio Films, Hannes Isaksson, and Martin Steinberg brought in Valin & Casting to help spread the word of Action Aid's initiative to deliver gifts of food, water, shelter, education and so much more, to those less fortunate this holiday season.
To have and to hold, through sickness and in health, through the good times and the bad. Bacon and director Martin de Thurah shines a light on the long lasting and loyal marriage between Sweden and Volvo.
Santa Claus, the abominable snowmen and polar bears, the misconceptions about the north of Sweden are aplenty. But, have you heard the one about how everyone is a first class professional ice skater? Because that one is true. Valin & Casting caught a few natives on camera for Blink Productions icy commercial shoot for Goodyear.
B-Reel Films, director Mikael Marcimain, and C-More, Scandinavia's leading premium TV distributor, all share Valin & Casting's passion for film. Together, we set out to let fellow film lovers tell of their favorite moments throughout movie history.
Oscar Wilde once said "only dull people are brilliant at breakfast." Wrong, Mr. Wilde. Breakfast is the most important meal, brilliant people know that. Statoil, Sweden's leading gasoline station company, certainly did and together with Esteban Film and director Alexander Brügge, they packaged it for Sweden's early birds in a smart "Frukostpåse".
Knock! Knock! Who's there? Valin & Casting. In production with Flodell Film's talented director Jakob Marky, IKEA wanted to give the world a real picture of Swedish homes without the fresh flowers, porcelain vases, and puffed up couch cushions. You know, how we actually live. The result is a very warm and authentic glimpse into the ongoing lives next door.
Put your money where your mouth is and cash on the table with NordicBet, one of Scandinavia's leading online betting sites. Need to find a royal straight flush cast? B-reel films and director Johan Perjus did. And with Valin & Casting the fix is always in.
One of the world's leading computer manufacturers, Lenovo, crossed the Great Steppe to send a message to the world – broadcasted directly from Stockholm. Together with our friends at Flodell Film and director Tomas Jonsgården, Valin & Casting was asked to find nearly 500 extras to fill central Stockholm at night, to enjoy a spectacular show of Hollywood proportions.
It's Friday, 4.55pm and your couch is calling your name. Friends, family and OLW make this the best day of the week and B-Reel Films with director Jens Sjögren wanted to shine a light on exactly that, "Fredagsmys". What Valin & Casting did? We found dancers, lumberjacks and hairdressers that knew exactly what we were talking about.
For the second time this year we had the honor to cast a music video for the legendary Bob Hund. "Det regnar och brinner" is the second single from their new album and for this eclectic video we had to time-travel back to the 1950s and get together some of Stockholms reddest lips, dapperest hairdos and most longing eyes.
Mission: find an eclectic crew of Native Americans, aliens, paratroopers, evil twins, war veterans and distraught production assistants. Location: Canal Digitals satellite space-station. Who you gonna call? Valin & Casting of course. We saved the day together with Callboy and director Max Vitali.
After their breakout success in 1998, Bob Hund became one of Sweden's most well-known indie rock bands. Now 2012, they're back with their new album "Låter som miljarder". Micaela and Alexandra were thrilled when asked to cast the music video for the album's first single, "Låter som milijarder".