Ooh la la, les belles archives!

The archive

An archive is a collection of historical documents, or perhaps records providing information about a place, institution, or group of people. Or simply, a subsection of a Web site where past time projects can live and prosper in all eternity. This archive holds project documentation and official information for all castings executed by Valin & Casting from 2008 to 2009.

We are Valin & Casting

Valin & Casting plays a leading role in the Nordic advertising and film industry. With its base in the heart of Stockholm, the agency provides a wide range of clients with memorable casting services for shocking, silly and soulful productions — from cult music videos to high production value advertising for the world's most revered brands. Valin & Casting is a family company, run by sisters Micaela and Alexandra.

  • Project
  • Client
  • Year
  • Category
  • Action Aid
  • Fabio Films
  • 2012
  • Commercial
Action Aid

Buy a goat

Fabio Films, Hannes Isaksson, and Martin Steinberg brought in Valin & Casting to help spread the word of Action Aid's initiative to deliver gifts of food, water, shelter, education and so much more, to those less fortunate this holiday season.

  • Volvo
  • Bacon
  • 2012
  • Commercial

Rolling in love

To have and to hold, through sickness and in health, through the good times and the bad. Bacon and director Martin de Thurah shines a light on the long lasting and loyal marriage between Sweden and Volvo.

  • Goodyear
  • Blink Production
  • 2012
  • Commercial
Goodyear

Tires of glory

Santa Claus, the abominable snowmen and polar bears, the misconceptions about the north of Sweden are aplenty. But, have you heard the one about how everyone is a first class professional ice skater? Because that one is true. Valin & Casting caught a few natives on camera for Blink Productions icy commercial shoot for Goodyear.

  • C-More
  • B-Reel Films
  • 2012
  • Commercial
C-More

What happened?

B-Reel Films, director Mikael Marcimain, and C-More, Scandinavia's leading premium TV distributor, all share Valin & Casting's passion for film. Together, we set out to let fellow film lovers tell of their favorite moments throughout movie history.

  • Statoil
  • Esteban
  • 2012
  • Commercial
Statoil

Wilde breakfast

Oscar Wilde once said "only dull people are brilliant at breakfast." Wrong, Mr. Wilde. Breakfast is the most important meal, brilliant people know that. Statoil, Sweden's leading gasoline station company, certainly did and together with Esteban Film and director Alexander Brügge, they packaged it for Sweden's early birds in a smart "Frukostpåse".

  • Director
  • Alexander Brügge
  • Production
  • Esteban
  • Happy Homes
  • RBLS
  • 2012
  • Photography
Happy Homes

Dry humor

Watching paint dry is exciting ... wait what? No, it's not, but movies are! So save yourself the boredom and go see a movie with Happy Homes' two free tickets. We found the faces, David Hamp shoot them and RBLS did the production.

  • IKEA
  • Flodell Film
  • 2012
  • Commercial
IKEA i verkligheten

In real life

Knock! Knock! Who's there? Valin & Casting. In production with Flodell Film's talented director Jakob Marky, IKEA wanted to give the world a real picture of Swedish homes without the fresh flowers, porcelain vases, and puffed up couch cushions. You know, how we actually live. The result is a very warm and authentic glimpse into the ongoing lives next door.

  • IKEA
  • Otofilm
  • 2012
  • Commercial
IKEA - Koka med Sven

Nie mówię po polski

Po raz kolejny nasz ulubiony reżyser Tomas wezwał nas do udziału w jednej z jego fantastycznych reklam. Tym razem dla naszych dobrych starych przyjaciół w IKEA, produkcja przez OTO film.

  • NordicBet
  • B-Reel Films
  • 2012
  • Commercial
NordicBet

Straight flush

Put your money where your mouth is and cash on the table with NordicBet, one of Scandinavia's leading online betting sites. Need to find a royal straight flush cast? B-reel films and director Johan Perjus did. And with Valin & Casting the fix is always in.

  • Aday.org
  • Acne Production
  • 2012
  • Commercial
Aday.org

Bring your camera

We couldn't say no to cast for an initiative this inspiring and worldly. We were asked to find a 8-year old girl with the same passion for capturing the world around her, as the awarded photographer Paul Hansen.

  • Lenovo
  • Flodell Film
  • 2012
  • Commercial
Lenovo

Seize The Night

One of the world's leading computer manufacturers, Lenovo, crossed the Great Steppe to send a message to the world – broadcasted directly from Stockholm. Together with our friends at Flodell Film and director Tomas Jonsgården, Valin & Casting was asked to find nearly 500 extras to fill central Stockholm at night, to enjoy a spectacular show of Hollywood proportions.

  • OLW
  • B-Reel Films
  • 2012
  • Commercial
OLW

Fredagsmys!

It's Friday, 4.55pm and your couch is calling your name. Friends, family and OLW make this the best day of the week and B-Reel Films with director Jens Sjögren wanted to shine a light on exactly that, "Fredagsmys". What Valin & Casting did? We found dancers, lumberjacks and hairdressers that knew exactly what we were talking about.

  • Bob Hund
  • Bezfilm
  • 2012
  • Music video
Bob Hund – Det regnar och brinner

Oh Bob.

For the second time this year we had the honor to cast a music video for the legendary Bob Hund. "Det regnar och brinner" is the second single from their new album and for this eclectic video we had to time-travel back to the 1950s and get together some of Stockholms reddest lips, dapperest hairdos and most longing eyes.

  • Directors
  • Behzad Habibnia & Hedvig Jenning
  • Artist
  • Bob Hund
  • Canal Digital
  • Callboy
  • 2012
  • Commercial

Intergalactic planetary.

Mission: find an eclectic crew of Native Americans, aliens, paratroopers, evil twins, war veterans and distraught production assistants. Location: Canal Digitals satellite space-station. Who you gonna call? Valin & Casting of course. We saved the day together with Callboy and director Max Vitali.

  • Bob Hund
  • Bezfilm
  • 2012
  • Music video
Bob Hund - Låter som miljarder

News from Bob Hund

After their breakout success in 1998, Bob Hund became one of Sweden's most well-known indie rock bands. Now 2012, they're back with their new album "Låter som miljarder". Micaela and Alexandra were thrilled when asked to cast the music video for the album's first single, "Låter som milijarder".

  • Directors
  • Behzad Habibnia & Hedvig Jenning
  • Artist
  • Bob Hund
  • Danske Spil
  • BBDO Copenhagen
  • 2011
  • Commercial
Danske Spil

P-p-p-oker face

When Danske Spil wanted a royal straight flush in casting they called Valin & Casting. Together with BBDO Denmark and director Kim Jacobsen, we set out to find the greatest poker face Denmark had ever seen.

  • Danica
  • B-Reel Films
  • 2011
  • Commercial
Danica

Run for the future

Have you ever wanted benefit from you pension today? Perhaps then, you should choose Danica. Because with their new initiative 'Friends of Danica' they're trying to help you stay in shape, so you can be active long after you retire. Mikael Marcimain and B-Reel Films asked Micaela and Alexandra Valin to cast a character that could run, while looking beautiful, and be both a mother and grand mother, all in just under 45 seconds.

  • McDonalds
  • Flodell Film
  • 2011
  • Commercial
McDonalds Christmas

Snow, burgers and rock'n'roll

All McDonald's wanted for Christmas was for friends to celebrate by showing up together, and of course some heart-warming compliments on the burgers and fries. All Flodell Film wanted for Christmas was Micaela and Alexandra Valin to cast this snowy, yet friendly film for McDonald's. And so on Christmas Day everyone woke up happy.

  • Stadium
  • Eskils Junker Films
  • 2011
  • Commercial & photography

Join the sporty Christmas dance

Stadium is the largest sporting goods retailer in Scandinavia. With 110 specialty stores Stadium offers a broad assortment of brand name sporting equipment, apparel, footwear, and Christmas decorations (not really). With the sporty Christmas just around the corner, Micaela was asked to find a handful of girls and boys of various ages that could combine their sense of sport, with their passion for dance, in an extraordinary fast-moving choreography.

  • Riksidrottsförbundet
  • Eskils Junker Films
  • 2011
  • Commercial
Riksidrottsförbundet

Big small achievements

Riksidrottsförbundet (RF) is quite simply the 'national sports federation'. They do a little of this, and little of that; they represent all Swedish sports clubs, both nationally and internationally. They do lobbying towards the Swedish government and politicians. And they lead the way for sports into the future. In order to show their efforts and passion for Swedish sports, RF called Eskils Junker Films to produce a homage to everyone who actively partakes in sports. And Eskils Junker Films in turn, called Micaela Valin to find the wide varity of faces to portrait the Swedish sports community.

  • Gläntan
  • Chamdin Stöhr
  • 2011
  • Short film
Gläntan

A clearing in the metropolitan jungle

Swedish production house Chamdin Stöhr (the makers of movies such as 'Cornelis') and award-winning director Peter Grönlund approached Micaela Valin and Alexandra Valin in early 2011 to work on their upcoming movie. Micaela and Alexandra where asked to find characters that could realize Grönlund's latest idea, a socio political drama named 'Gläntan'. 'Gläntan' had its world wide premiere at the Stockholm Film Festival 2011.

  • IKEA
  • Folke Film
  • 2011
  • Commercial
IKEA

To mount a kitchen

Isn't life just a dance on appliances sometimes? That's what IKEA and director Tomas Mankovsky told Micaela Valin when they hired her to find the perfect man to swiftly climb and graciously dance on top of and in between domestic appliances.

  • Skolverket
  • B-Reel Films
  • 2011
  • Commercial
Skolverket

School's in

Put on the hunt by B-Reel Films and director Tom Malmros, Micaela Valin and Alexandra Valin scoured the seven seas in search of the perfect lead character to meander the gymnasium halls in Skolverkets campaign for "Sweden's most important job", the school teacher.

  • Arla
  • B-Reel Films
  • 2011
  • Commercial

Milk for everyone

Swedish powerhouse dairy producer, Arla, unveiled their new and improved selection of lactose-free products. And it was Micaela Valin and Alexandra Valin that would be tasked to find the diverse and relieved faces of Sweden's lactose intolerant community for client and longtime collaborators, B-Reel Films, and director Patrik Bergh.

  • Somersby
  • Stylewar
  • 2011
  • Commercial
Somersby

Strictly for listening

Best served poured over an glass full of ice, this sophisticated cider was first introduced to the Swedes back in 2009. And alongside the bottled sophistication came Lord Somersby, a modern legend in land of cider. This groovy chapter in the tale of the Lord was casted by Micaela Valin and Alexandra Valin — who found a dozen professional dancers to shake up the 18th century dance floor.

  • Telia Canal+
  • DDB
  • 2011
  • Commercial
Telia Canal+

Television your way

With Telia you don't have to plan your summer vacation around your favorite soaps, Dexters most horrifying plans or Simons harsh criticism. Instead do what you feel like; take a road trip, have a BBQ or go for a swim, like this family casted by Micaela Valin for Kalle Haglund and DDB Stockholm.

  • Marabou
  • B-Reel Films
  • 2011
  • Commercial
Marabou

Is it here yet?

When in Sweden... chocolate is synonymous to Marabou, perhaps more specifically the chocolate bar. But when times change so does chocolate, and new mouthwatering ideas come to live. Like the new Marabou cookies. And when Mikael Marcimain and B-Reel Films wanted to tell the story of the long wait for the luscious new cookies they asked Micaela and Alexandra Valin.

  • Carlsberg
  • Social Club
  • 2011
  • Commercial
Carlsberg

It's hard to explain

"This is Emma! Feeling adventurous she tries..." Well, we don't want to give away the whole story. But the fact of the matter is that Carlsberg is launching a new drink called Beo. And they say that it's hard to explain and easy to enjoy – so we won't even try. Main character casting by Micaela and Alexandra Valin for Jesper Ohlsson at Social Club.

  • Ipren
  • Callboy
  • 2011
  • Commercial
Ipren

The pain killing man is gone – forever

Ipren is probably the most well-known pain killer in Sweden. However not for it's mind blowing abilities, but rather for the "Ipren man", a character that's been selling the product for the last decade. But the time has now come to move on, and when Max Vitali and Callboy got the assignment to create the first Ipren commercial without the "Ipren man" they called Micaela Valin. The characters in the new fast-acting and long-lasting Ipren commercial where casted by Micaela and Alexandra Valin.

  • Comviq
  • Acne Production
  • 2011
  • Commercial
Comviq

Call me, anytime

This idea is not exactly self-explanatory. But perhaps it started a little something like this: How do you release a new album from Swedish pop star Veronica Maggio, in collaboration with a wireless telephony operator, in never-seen-before kind of way? You take A. a phone and B. a young likable chap and C. the album single, then you intermingle them and voilà; you get a nation wide campaign with a phone number, when you call the number you get to listen the new single on the young chaps voicemail – and he can't pick up, and he has to carry the phone everywhere for two weeks. That's it! Obviously, Micaela Valin casted this charming young man.

  • Lönneberga
  • Hobby Film
  • 2011
  • Commercial
Lönneberga

Oink oink, it's Lönneberga

What is Lönnebergaskinka you might ask? It's the ham you eat, probably almost all of the time, if you live in Sweden. Simply because it's the number one pig produce in this long, long country. This far from ham-handed Hobby Factory production was directed by Linda Callenholt and casted by Micaela Valin.

  • Riksgälden
  • Callboy
  • 2011
  • Commercial

Take a chance without taking the risk

Riksgälden is the Swedish National Debt Office, which plays a key role in the Swedish economy and in the financial market. Their operations contribute towards taxpayers' money being used as efficiently as possible and the financial system remaining stable. But they also do something that's much more fun; they sell lottery bonds. Each lottery bond gives you several chances to win a million kronor – tax free.

  • Miljonlotteriet
  • Hobby Film
  • 2011
  • Commercial
Miljonlotteriet

Triple jackpot

The million lottery (Miljonlotteriet) has since 1964 been famous for generously handing out millions and millions in winnings, all around Sweden, each year. With 50 % of their earnings from lottery sales going straight back into their customers pockets, a single lottery ticket could in fact get you one step closer to realizing a dream (or not). In their latest production Miljonlotteriet and Hobby Film asked Micaela Valin to track down and cast three older ladies who had a mutual dream of owning a Swedish hot tub – for real.

  • McDonald's
  • Hobby Film
  • 2011
  • Commercial

Original copies

We all know the classic American stars, from California, Chicago and New York. And so when someone tries to imitate or copy them we can all spot it right away. When McDonald's and Hobby Film's Oskar Bård needed some truly original copies for McDonald's freshest and newest burger ads they called Micaela Valin.

  • Magnum
  • B-Reel Films
  • 2010
  • Online
Magnum

Larger than normal

The folks behind Magnum – no, not Tom Selleck – the ice cream, have a long history of producing overwhelmingly impressive campaign sites, and the new site is no exception. In the slightly revealing clothes of a Laura Croft like character the visitor runs around a virtual world, literally jumping between websites. B-Reels Patrik Gyllström directed this online extravaganza and Micaela and Alexandra Valin casted the fabulous acrobatic leading women.

  • Pause
  • Åkestam & Holst
  • 2010
  • Photography
Pause

Triple jackpot

In Swedish 'wireless' and 'threadless is the same word, and that simple fact was the idea for the latest campaign for audio and video expert store Pause. The campaign image with the caption 'unusually wireless sound' portrays a modern cocktail party where all the guests are wireless (threadless). The picture was shot by Petrus Olsson from Adamsky, and Micaela Valin was in charge of the unusually threadless casting.

  • Burger King
  • B-Reel Films
  • 2010
  • Commercial
Burger King

King of Burgers, and taste.

Burger King is a world leading fast food chain, founded in Florida in 1953. Today the chain employs more than 38,000 grill masters, flipping thousands and thousands of burgers each and every day. In 1976 Burger King opened it's first restaurant in Sweden, and ever since Burger King has been feeding the Swedish people with their royal treat – the Whopper. For this Whopper ad B-Reel and Tom Malmros asked Micaela Valin, and Alexandra Valin, to help out. On the agenda: find tasteful teenagers, suitable for a costume party.

  • IKEA
  • B-Reel Films
  • 2010
  • Commercial
IKEA

A well-designed and functional Christmas

Everyone knows IKEA. With more than 120 000 employees in 25 countries, the Swedish home furnishing company is working hard on spreading their vision of a better everyday life for the many people. In their latest Christmas campaign IKEA encourages people to keep their loved ones closer – with the help of well-designed and functional furniture. Micaela Valin and Alexandra Valin streetcasted a large number of characters, to act as an southern European family, in this B-Reel Films and Michael Marciman production.

  • Coop
  • Acne Production
  • 2010
  • Commercial

Cross-border casting

Coop a leading chain of grocery stores in Norway. For their 2010 Christmas campaign Coop looked over the border to Sweden for inspiration, and more specifically to Acne's director Jesper Hiro. And Acne looked to Micaela Valin to do the casting of three campaign movies.

  • Rebound - Not Helpless
  • Henning Cronheim
  • 2010
  • Music video
Rebound - Not Helpless

Reborn Rebound

Director Henning Cronheim asked Micaela Valin to cast two Eddie Razaz and Rabih Jaber lookalikes and a dozen of kids for his new music video 'Not Helpless (Rink's If Only You Knew Remix)' by the Swedish Idol star duo Rebound.

  • Director
  • Henning Cronheim
  • Aladdin
  • Camp David
  • 2010
  • Commercial

Christmas chocolate strategies

Aladdin is obligatory Swedish Christmas tradition – on Christmas Eve there's always a box full of chocolates in every Swedish home. Just as important as having a box around, is having a strategy to get your hands on the pieces you like the most. And the anticipation for the pointers offered in the yearly Christmas campaigns are always high. For the 2010 campaign Aladdin teamed up with Camp David and director Robert Jitzmark. Micaela Valin was brought in to find two dozen unlikely characters portraying two large families and a small group of male friends enjoying their chocolates.

  • Hemtex
  • Acne Production
  • 2010
  • Commercial

Sleep-in

Hemtex is a Swedish interior decorating chain specialising in soft accessories; e.g. bed linen, towels and table cloths. For their relaunch of the Hemtex brand in 2010 they teamed up with advertising agency Åkestam & Holst, production company Acne Production and producers The Producers. Acne asked Micaela Valin to find eight sleeping beauties for three ads about dreams and sleep-in mornings.

  • Flora
  • B-Reel Films
  • 2010
  • Commercial
Flora

The Swedish sandwich

Flora was introduced to the Swedish market in 1965 as an alternative to traditional butter. In a just few months Flora had to double its production a sixfold to meet the needs of the Swedish consumers. For almost 40 years Flora had a given place in every Swedish refrigerator, but in 2003 the production stopped. However, in 2010, the makers of Flora decided to relaunch the product, with a new design and a new commercial. Micaela Valin worked together with Alexandra Valin in order to find two young men full of harmony, to enjoy the taste of Swedish summer – Flora – in front of the camera. The movie was directed by Fredrik Edfeldt from StyleWar and produced by B-Reel.

  • Knullträdet
  • B-Reel Films
  • 2010
  • Commercial
Knullträdet

Campaign for safe sex

Knullträdet is a nation wide public information campaign urging people to use condoms in order to protect themselves and others from STDs and HIV. The Swedish HIV council worked with B-Reel Films and director Mikael Marcimain who created an award-winning 5 minute movie (with an alternate 60 seconds television adaptation) showing a long string of Swedish celebrities having sex with one and other. Micaela Valin worked as part of a team of casting director on this production.

  • Stadium
  • B-Reel Films
  • 2010
  • Commercial
Stadium

Professional runners

Stadium is the largest sporting goods retailer in Scandinavia. With 110 specialty stores Stadium offers a broad assortment of brand name sporting equipment, apparel and footwear.For their spring launch of new running shoes, Stadium teamed up with Micaela Valin and B-Reel Films to produce an impressive new film. Valin casted a dozen professional runners to appear in the ad.

  • RiksTV
  • B-Reel Films
  • 2010
  • Commercial
RiksTV

Movie stars

RiksTV is Norway's second largest television distributor with more than some 450 000 customers. For a series of commercials informing their customers about a selection of new channels RiksTV teamed up with B-Reel Films and director Jens Sjögren. Micaela Valin, working in close collaboration with Alexandra Valin, was asked to find a cast of "perfect movie heroes" to star in these films.

  • Tre
  • Camp David
  • 2010
  • Commercial

Eighties 3

3 is a world-leading operator of 3G networks, with more than 25 million users in ten countries. Commissioned by Synk Casting, Micaela Valin worked in close collaboration with Alexandra Valin to find the "perfect eighties man" for this commercial – part of a campaign encouraging mobile phone users to recycle their phones through 3 (and in return they'll get money and a tree is planted somewhere in the world). The movies where produced by Camp David and directed by Robert Jitzmark.

  • Säkert! – Fredrik
  • Alexandra Valin
  • 2010
  • Music video
Säkert! - Fredrik

Kids disco

Some people know Annika Norlin as Hello Saferide, others as Säkert! It doesn't matter what name she goes under, when Norlin records a new song, or a new record, you sure to get a glimpse of the best Swedish pop music around. For her new single 'Fredrik', Annika Norlin teamed up with director Alexandra Valin to create a stunning music video. Micaela Valin helped with the casting of extras for this production.

  • Friends
  • B-Reel Films
  • 2010
  • Commercial
Friends

Finding friends for friends

Friends, founded in 1997, is the largest organization in Sweden actively working with schools to set up plans of action against bullying. Micaela Valin helped Friends and B-Reel Films to screen several hundred children, both amateur and professional actors, to find the best suited characters for this campaign against bullying.

  • Estrella
  • Camp David
  • 2010
  • Commercial
Estrella

Unusually crisp

Estrella is of Sweden's most well-known snacks manufacturers and the market leader in potatoe chips sales. Micaela Valin casted this film for director Robert Jitzmark. The film is one in a series of ads, with concept 'Unusually good'.

  • ICA
  • Adamsky
  • 2010
  • Online
ICA

Stretch Stig

The ICA Group is one of the Northern Europe's leading retail companies, with around 2,200 of its own and retailer-owned stores in Sweden, Norway and the Baltic countries. ICA Sweden has a long running and much praised series of television ads about a local ICA store and it's staff. For the launch of their new concept 'Gott Liv' ICA needed a new body for their main character Stig. Micaela Valin found two new bodies – with extreme flexibility – for Stig, to appear in this web campaign.

  • Principe Valiente
  • Henning Cronheim
  • 2010
  • Music video
Principe Valiente

In the dark

Principe Valiente is an up-and-coming rock band from Sweden. Micaela Valin worked together with director Henning Cronheim on their dark debut video for the single 'The Night'.

  • Libero
  • Adamsky
  • 2010
  • Photography

Newborns

Libero, a dedicated children's brand, is one of Sweden's largest manufacturer of diapers. For their new print campaign Libero, Adamsky and Synk Casting asked Micaela Valin to find ten newborns that were up for the job of being the stars at the photo shoot.

  • Inatt
  • Anders Hazelius
  • 2010
  • Short film

Tonight is the night

Inatt [translated: Tonight] is the thesis project from The School of Film Directing at the University of Gothenburg by Anders Hazelius. The movie tells a story about two men, born in the 1940s, who find each other and eventually fall in love. Micaela Valin worked in close collaboration with the director and casted the two leading men for the movie.

  • Director
  • Anders Hazelius
  • Swedish Hasbeens
  • Aida Chehrehgosha
  • 2009
  • Photography

Seventies has-beens

During 2009 Swedish Hasbeens became one of Sweden's fastest growing fashion brands, and today they sell their unique shoes in more than 15 countries. Photographer and director Aida Chehrehgosha asked Micaela Valin to find twenty has-beens, with looks from the seventies, both kids and adults. Valin also helped arrange a proper seventies wedding, where the photo shoot took place.

  • Alecta
  • Hobby Film
  • 2009
  • Commercial
Alecta

Doubling the money

Alecta has been an occupational pensions specialist, since 1917, with a single focus; to offer financial security during and after working life. Micaela Valin helped production house Hobby Film to find a large set of body doubles equipped with the features of the renown individuals portrayed on Swedish money (Jenny Lind, Carl von Linné, Gustav Vasa and Karl XI) for this film. Casting by Micaela Valin and Next Generation Casting.

  • Europeiska
  • Hobby Film
  • 2009
  • Commercial
Europeiska

Exploring the world

Europeiska is a travel insurance company that insures more than 3,5 million travellers exploring over a 100 different countries per year. Micaela Valin worked together with director Oskar Bård and production company Hobby Film to find wide range of characters featured in a handful of films for Europeiska. Casting by Micaela Valin and Next Generation Casting.

  • Jämtkraft
  • Flodell Film
  • 2009
  • Commercial
Jämtkraft

Energy comes from people

Jämtkraft supplies electricity to around 60,000 customers throughout Sweden, but is still firmly rooted in Jämtland. All electricity is produced with the help of Jämtland's natural resources. Together with Flodell Film, Micaela Valin casted a large group of different family types to embody Jämtkrafts long running concept "the most important energy comes from people, not through a power cord". Casting by Micaela Valin and Next Generation Casting.

  • Banverket
  • Flodell Film
  • 2009
  • Commercial
Banverket

Trainspotting

The Swedish Transport Administration has always been serious about safety, and have therefore throughout the last years created a series of visually powerful infomercials. For this particular infomercial about the dangers of crossing train tracks Micaela Valin worked together with production house Flodell Film to find a large group of teenagers. Casting by Micaela Valin and Next Generation Casting.

  • XL Bygg
  • Visual Art
  • 2009
  • Commercial
XL Bygg

A perfect face

XL-Bygg is a chain of 100 stand-alone hardware stores throughout Sweden. Micaela Valin worked together with Visual Art and director Marcus Engstrand to find the "perfect face" for XL-Bygg to be the star in this commercial. Casting by Micaela Valin and Next Generation Casting.

  • A Non Smoking Generation
  • Folke Film
  • 2008
  • Commercial
A Non Smoking Generation

Smoking's out

A Non Smoking Generation is a non–profit organization, founded in 1979, with no affiliations to any political parties or religious denominations. Actively working towards informing and inspiring young people never to start using tobacco. Micaela Valin worked together with Folke Film to find a large group of kids for this talked about commercial. Casting by Micaela Valin and Next Generation Casting.

  • Distant Land
  • Dolly Pictures
  • 2008
  • Feature film
Distant Land

Two directors, two women, two stories

'Distant Land' is the debut feature film by directors Anders Hazelius and Niklas Holmgren. Together they've written and directed a film about two women's sojourn at Fårö, an island north of Gotland in the Baltic sea, and a series of events revolving around them. Micaela Valin worked in close collaboration with Alexandra Valin when casting extras for 'Distant Land'.

  • OLW
  • Hobby Film
  • 2008
  • Commercial
OLW

Snack magic

OLW is an well-known snacks manufacturers; offering a large selection of potato chips and corn snacks. For this commercial production house Hobby Film asked Micaela Valin to find a selection of unique characters – both for leading roles and as extras. Casting by Micaela Valin and Next Generation Casting.

  • Lotto
  • Hobby Film
  • 2008
  • Commercial
Lotto

Jackpot

Lotto is lottery owned and operated by Svenska Spel, the largest gaming operator in Sweden with a net market share of 53 percent. Director Oskar Bård from Hobby Film asked Micaela Valin to find a leading man for this futuristic ad shot in somewhere in Malaysia. Casting by Micaela Valin and Next Generation Casting.